Customer Services

As wed2b offers off-the-peg wedding dresses, we cannot guarantee stock availability at any store. Wedding dresses range in size from UK 06-30, depending on style availability. Prices include VAT and are clearly shown on the swing tags of each item. Occasionally, prices may change in response to commercial factors. The price at the time of your purchase is the one applicable when the transaction is processed in-store.

In addition to wedding dresses, we offer detachable overskirts, sleeves, and accessories for styling, including tiaras, jackets, underskirts, and hairpieces. Our stores also stock flower girl dresses for ages 2-10yrs, as well as bridal and bridesmaids’ robes, and a variety of gift options for your bridal party. Select locations offer Holy Communion styles for immediate purchase, with no delivery time. Groomsmen’s ties and cufflinks are available for purchase in-store or online.

You can browse our product catalogue online, but please note that due to our off-the-peg purchasing and the limited-edition nature of our designs, stock availability at specific stores may vary, and we cannot guarantee that the styles or sizes you want will be in store at the time of your visit. Reservations of stock are not possible before visiting.

We offer the option to reserve a wedding dress for up to 14 days after a fitting in-store. There is a non-refundable £100 / €100 deposit for this service, which will be deducted from the total price if you decide to proceed with the purchase. This service is only available for wedding dresses, not accessories or bridesmaids’ items. You will be required to sign specific deposit terms and conditions during payment. Deposits cannot be processed over the phone or online, only in-store. A Customer Order will be created for the reservation and payment. After 14 days, a courtesy call will be made to finalize the purchase. If we cannot reach you, the deposit will be forfeited, and the dress will no longer be reserved. We are unable to extend deposit deadlines.

It is your responsibility to thoroughly inspect all wed2b products before making your purchase. We cannot be held accountable for damages after the sale. As our wedding dresses are sold off-the-peg, you can assess the exact fit of the dress during your visit. Any concerns can be addressed in-store, and we will work to resolve them.

For our Infinite bridesmaids' dresses, which are made to order, it is crucial that you are satisfied with the sizing of the sample dresses before placing your order. For further information, please refer to the Bridesmaids Ordering section.

Additional items are available to complete your bridal look and are individually priced. All items will be listed on your receipt, and it is your responsibility to ensure you are satisfied with both the condition and cost of the items before completing the sale. If you have any issues, please contact Customer Care.

We reserve the right to refuse to process or accept a transaction at any time if it does not comply with our business policy, or if there are any reports or suspicions of fraudulent or illegal activity. In such cases, we will not be liable for refusing a transaction or reversing a transaction once it has been processed.

Prices on the website are subject to change without notice. All prices are inclusive of VAT (where applicable). Delivery charges will be added to your order and clearly displayed before finalizing the purchase.

All goods are subject to availability, and we may not be able to fulfil your order. We reserve the right to refuse any order. Reasons for non-acceptance may include unavailable stock, payment authorization issues, or errors in product information. If there is any issue with your order, our Customer Care team will contact you. Standard next-business-day delivery is available for orders placed before 12:00 GMT, excluding Infinite bridesmaids' dresses, which are subject to made-to-order lead times.

Please note that shopping online differs from in-store shopping. We strive to display product colours as accurately as possible, but actual colours may vary depending on your monitor settings. We cannot guarantee that your monitor will accurately display the colour of the product. All measurements are approximate, and sizes are listed as EU sizes. Please refer to our Size Guide for clarification.

We take reasonable care to ensure that all product details, descriptions, and prices on the website are accurate at the time of entry. If we discover a pricing error after you have placed your order, we will notify you as soon as possible and offer you the option to confirm the order at the correct price or cancel it. If we are unable to contact you, we will treat the order as cancelled. If you cancel, and payment has already been made, a full refund will be issued.

We also reserve the right to refuse any transaction if it does not comply with our business policies or if fraudulent or illegal activity is suspected. In such cases, we will not be liable for refusing or reversing a transaction once it has begun processing.

Upon placing an order, you will receive an email acknowledging receipt of your order; however, this is not an acceptance of your order. A contract will only be formed once we send an email confirming that the goods have been dispatched. If you wish to cancel your order, please contact Customer Care via 0333 123 7494 or Live Chat within 60 minutes of placing the order. After this time, we may not be able to cancel your order before dispatch. Unwanted items can be returned at the customer’s expense as part of the return process.

We accept all major credit and debit cards in our wed2b stores, apart from AMEX. You can split payments between card and cash within a single transaction, up to the full amount. Customer Orders, including deposits, and bridesmaids orders must be processed separately from off-the-peg items.

For off-the-peg items such as wedding dresses, flower girl and Holy Communion dresses, accessories, and gifts—since these are sold and taken home on the same day—full payment is required at the time of purchase. All credit and debit card payments are subject to validation checks and authorization by the card issuer. If the payment is declined, we reserve the right to not complete the transaction.

Full payment is also required at the time of ordering for Customer Orders under the Infinite bridesmaids' dresses service, as outlined in our Bridesmaids Ordering section.

We offer a secure payment link for all major credit and debit cards for those who wish to pay remotely. If someone is paying for the goods on your behalf and cannot be in-store, a secure link will be sent to the provided email address. The link expires in 24 hours and can only be used once. Please note, payment links cannot be used for Customer Orders, including deposits or bridesmaids' orders, as the terms and conditions must be signed in-store by the payee.

For UK stores only, we offer a flexible payment option using Klarna finance. This option is not available in our European stores currently.

With Klarna, you can spread the cost of your purchase with 21.9% interest or choose an interest-free “Pay in 3” option (subject to Klarna approval). Applying for Klarna is quick and easy with only four steps, and credit decisions are made in real time.

Once approved, you’ll create a Klarna account and make payments based on the terms confirmed in your credit agreement. Klarna sends monthly statements—no passwords to remember—and you’re in control of your payments, managing them at your convenience.

We take every precaution to ensure your payment is secure. All credit and debit card transactions on our website are processed through a secure online payment gateway that encrypts your card details. We accept all major credit and debit cards, except AMEX. All payments are subject to validation checks by the card issuer. If payment is not authorized, we reserve the right to refuse your order.

Depending on your country or device, additional payment methods may be available, such as Google Pay, Apple Pay, or BanContact, which will be displayed during checkout.

Currently, we are unable to offer credit or flexible payment options such as Klarna for online purchases.

Wedding dresses, flower girl dresses, accessories, underskirts, veils, and storage items are available off-the-peg from wed2b stores, meaning they can be taken home the same day and are not subject to delivery timeframes.

To preserve the condition of our stock, wed2b does not transfer items between stores for fitting. Please visit us in store using our walk-in service—our Bridal Experts look forward to helping you find “the one.”

For made-to-order items like bridesmaids’ dresses from our Infinite collection, the lead time depends on our external supplier. The standard delivery time is 14 weeks from the order date, with an option for express delivery within 8 weeks for a Rush Order fee of £20 per dress. Please note that Irish and European stores will experience an additional 2 weeks on this delivery timeframe.

Our Bridal team will contact you via phone and email once your bridesmaids’ dresses have arrived at the store. Please remember, we can only store goods for up to 30 days after they have arrived for collection. For further details, please see the Bridesmaids Customer Order section.

Flower girl dresses, accessories, underskirts, veils, and gift items are available for purchase through our website at wed2b.com. We offer next-day delivery within mainland UK on all orders, with a full trackable service for £4.99.

Orders placed before 12 pm will be processed and dispatched the same day, while orders placed after this time will be sent the following working day. Please note, our warehouse is closed over the weekend, so orders placed then will be dispatched on the next business day.

Once dispatched, you will receive a system-generated email with tracking information. On the day of delivery, the courier will provide a delivery window via the tracking link. Currently, we are unable to offer delivery outside mainland UK. Our nominated courier may leave your parcel outside your premises without requiring a signature, but they will provide a photograph and coordinates of the drop-off point for both you and wed2b. You can update your delivery preferences, such as nominating a safe place or an alternative address, through the tracking link.

If there’s a delay outside our control, we will notify you as soon as possible and take steps to minimize the impact. While we won’t be liable for delays caused by such events, you may contact us to cancel your order and receive a refund for any goods you’ve paid for but not yet received.

We also offer bridesmaids’ dresses via Click and Collect. Simply add your chosen size, colour, and style to your basket and proceed to checkout, selecting your preferred collection store. We strongly recommend ordering online only after trying on the samples in-store, as bridesmaids’ dresses are non-refundable due to their made-to-order nature. Standard delivery time for bridesmaids’ dresses is 14 weeks, with an express option of 8 weeks available for a £20 fee per dress, which can be added during checkout. Further details can be found in the Bridesmaids Orders section.

We carry samples in every wed2b store, available in UK sizes 04–24. However, due to the wide range of styles and colours available, we do not stock samples in every colour. We cannot confirm in advance which styles or colours will be available for fittings. A colour swatch is available in-store for you to take home, free of charge. Just ask a store team member.

For bridesmaids’ dresses, full payment (including any delivery charges for express delivery) is required before processing your order, either in-store or online via the Click and Collect service. Your order will not be processed until payment has been received. After placing your order, we will send an order confirmation to the email address you provided. It is your responsibility to check the details carefully to ensure you are satisfied with the selected style, colour, and size.

Please note, there may be slight variations in the fabric dye between batches, which can result in small differences between the swatch/sample and the actual product. These differences will be minimal, but we recommend placing all bridesmaids’ orders at the same time to ensure the fabric comes from the same batch.

Our Infinite bridesmaids’ dresses are made to order but are not custom-made to size. Standard sizing is used, with a tolerance of up to ½ inch for all measurements. We do not accept bespoke or custom orders for non-standard sizes. The dresses are made in a standard length of 47 inches from waist to hem. We recommend that all bridal party members try on the sample dresses before placing an order, as we are unable to offer refunds or exchanges for dresses that do not fit. If there’s any doubt about sizing, we suggest ordering the larger size as it can be altered to fit, but the seam allowance does not allow for alterations up a dress size.

If you choose to order a bridesmaid's dress without trying on a sample or if a bridesmaid has not tried on a sample, you will be asked to sign an agreement acknowledging the risk of proceeding with the order.

Flower girl and Holy Communion dresses are available off-the-peg and can be purchased either in-store or online for home delivery. These dresses are subject to our standard exchange policy and may be exchanged for a different size within 14 days if purchased in store. We do not offer refunds for in-store purchases of flower girl dresses, but online purchases are eligible for a refund via our online returns.

Bridesmaids’ dresses are typically available for collection in-store up to 14 weeks after the order is placed and fully paid for. We currently offer Click and Collect for bridesmaids’ dresses purchased online, but home delivery is not available for these items. Accessories, underskirts, flower girl dresses, and gifts purchased from wed2b are available for home delivery.

To allow for alterations, we recommend having your bridesmaids’ dresses arrive at least one month before your event. Please note that during peak wedding season, this time may increase due to seamstress availability. Wed2b does not offer an alterations service, and we advise contacting a professional seamstress for any necessary adjustments. While we can recommend local seamstresses, we are not responsible for their work or pricing, so we strongly suggest researching their expertise before proceeding with any alterations.

Once your order arrives in-store, we will notify you, and it will be ready for collection. Please ensure that you collect your order within 30 days of this notification. After 30 days, the order may be returned to our warehouse. For security reasons, you’ll need to bring proof of identity along with your order receipt when collecting your items. If someone else is collecting on your behalf, please forward the email order confirmation to them.

Bridesmaids’ Click and Collect orders must be collected in-store and cannot be delivered to your home address. Our delivery times are approximate, and while we will make every effort to meet the estimated delivery times, external factors may impact delivery. If wed2b anticipates a delay beyond the estimated delivery date on your order contract, our Customer Care team will contact you using the details provided on the order.

For sustainability, all bridesmaids' dresses from the same order will be supplied in a single plastic covering as standard and hung on cardboard hangers when collected from the store. Premium dress bags and hangers are available for purchase when collecting your dress, at your discretion. We also offer premium flower girl hangers and dress bags.

As all Infinite bridesmaids’ dresses are made to order, they are excluded from our standard exchange policy and cannot be returned or exchanged. Bridesmaids’ dresses are non-refundable after 48 hours from placing the order has passed. Up until this time, orders can be cancelled or amended via our Customer Care team. Please contact us with your order number to request any changes.

Distance selling regulations apply, and your statutory rights are not affected.

We can cancel or amend a bridesmaids’ order only within 48 hours of placing it, whether the order was made in-store or through the Click and Collect service. If you wish to cancel or amend your order, please contact us within this time frame with your customer order number and details of the size and colour amendments.

After 48 hours, we are unable to accommodate any cancellations or amendments, as the order will be processed by our supplier.

To ensure your dress stays in pristine condition for your big day and for years to come, we recommend using our premium storage boxes. These boxes help protect your wedding dress by keeping it safe, dry, and away from direct heat or sunlight, preserving the fabric, lace, and beading. The acid-free tissue paper included in the box also safeguards the fabric.

We offer a medium storage box (55 × 35 × 20 cm), suitable for hand luggage on most airlines, priced at £24.99. Our larger storage boxes (80 × 50 × 20 cm) are available for £29.99.

Please note that wed2b cannot guarantee the condition of your dress over time.

All wed2b garments are dry clean only, so please always follow the care label instructions. We highly recommend visiting a specialist bridal dry cleaner with experience in handling luxury wedding dresses and premium fabrics.

Our expert bridal stylists can offer advice on whether your dress can be altered for size or design. If you require design alterations, we strongly recommend consulting an experienced seamstress to assess feasibility and cost before making a purchase. Please be aware that we only offer exchanges for wedding dresses within 14 days, and no refunds are available.

Customers are responsible for the cost of any specialist alterations. Wed2b is not liable for any alteration charges related to our products. Once a dress has been altered, it cannot be returned or exchanged. While we can recommend professional seamstresses, we are not responsible for their work or pricing and strongly encourage you to research their services before committing.

Since our dresses are sold off the peg, wed2b cannot provide extra fabric for alterations. However, many leading seamstresses can usually find a suitable fabric match to complement the design.

We’d love to see photos from your big day! Please share your wedding memories with us via the link below, and you may even be featured as a real bride:
upbredome.com/realbride

Our support doesn’t end when you find your dream dress! We’re here to assist you as you prepare for your special day. Our blog offers helpful tips, from completing your bridal look to storing and caring for your dress.

Our friendly Customer Care team is available 7 days a week to help with any queries or concerns—simply contact us via the website.

We want you to be completely satisfied with your purchase, but if you change your mind about an item purchased in a wed2b store, you can return it within 14 days for an exchange. Please note, we do not offer refunds for any items purchased in-store—exchanges only. We recommend returning the item to the store where it was originally purchased for an exchange. However, if this isn’t possible, we will do our best to assist. wed2b stores can support customers who have travelled between stores for purchases or exchanges.

Under distance selling regulations, your statutory rights are not affected by our refund policy. If an item is deemed faulty, please return it to the store within 14 days for a replacement or refund. We are unable to accept returns by post for items purchased in-store.

In the case of a faulty item and a refund is agreed, a reversal of the original payment will be processed through wed2b’s POS systems. Each payment method used, up to the payment amount, will be refunded as it was originally captured.

To process an exchange in-store, we’ll need your original receipt or proof of purchase, such as a bank statement. Without proof of purchase, we cannot offer an exchange. Please note that bridesmaid dresses, as well as storage items such as storage boxes, bags, or hangers, are excluded from our policy and are non-refundable or eligible for exchange.

Items being exchanged must be returned in a resaleable condition, unless faulty. This means all original packaging and labels should be intact, and the item must be undamaged, unaltered, free from odour and unused. We will check the item upon return and reserve the right to refuse an exchange if we find the item has been damaged, altered, worn, or affected by odour.

Items that have been personalised, or dresses that have been discounted due to imperfections, are not eligible for exchange unless faulty. This would be agreed upon at the time of purchase.

For hygiene reasons, we cannot accept returns of earrings or jewellery sets that include earrings. This does not affect your statutory rights.

Items purchased online are eligible for return and refund within 14 days, including flower girl dresses, accessories, underskirts, and gifting items. We do not offer exchanges for online purchases, only returns which will be processed as refunds.

Please note that our made-to-order bridesmaids’ dresses from the Infinite collection are non-refundable.

We also cannot accept returns of earrings or jewellery sets that include earrings, for hygiene reasons. This does not affect your statutory rights.

Items must be returned to the warehouse address provided on the dispatch note included in your parcel, within 14 days. The return address is:
Wed2b Returns,
6 Precedent Drive,
Rooksley, Milton Keynes,
MK13 8PE.

Items received after this time frame may not be accepted for return, and refunds will be processed at wed2b’s discretion.

We cannot accept or process refunds for online purchases in a wed2b store. Online items must be returned to our central warehouse for processing in the country of purchase.

Please allow up to 10 days for your refund to be processed once the returned parcel is received in our central warehouse. Refunds may take an additional 5–7 days to appear in your account, depending on your payment provider. An email confirmation will be sent once the return is processed.

Please note that return postage costs are not covered unless the item is deemed faulty. If an item is returned with a faulty reason code, £4.99 postage paid will be refunded as part of the return process, once the fault is confirmed by our quality control team.

All refunds are processed back to the original payment method. We cannot refund amounts exceeding the original payment value. If you need further assistance, please contact our Customer Services team, who will be happy to assist with returns queries for faulty items.

These terms and conditions (the “Terms of Use”) govern the relationship between wed2b Limited (a company registered in England and Wales, with company number 06969366 and registered office at 6 Precedent Drive, Rooksley, Milton Keynes, MK13 8PE) ("wed2b") and any provider of wedding-related goods or services available through the Wedding Supplier Platform (referred to as “you”, “your” or “Supplier”).

By clicking the ‘accept’ button and signing up to advertise on the Wedding Supplier Platform, you acknowledge that you have read, understood, and agree to these Terms of Use. Upon acceptance, a legally binding agreement is formed between wed2b and you (the “Agreement”).

In the event of a dispute, it is the Supplier's responsibility to provide the Terms of Use accepted at the time of entering into the Agreement.

The Wedding Supplier Platform allows Suppliers to advertise wedding-related goods and services for purchase or hire to potential customers.

The Wedding Supplier Platform will not be available to suppliers that, in wed2b’s opinion, do not offer wedding-related goods or services, or to those offering non-wedding-related goods or services. Competitors to wed2b in any product category will not be accepted into the platform.

To advertise on the platform, the Supplier must register a profile by submitting required details (e.g., business name, contact name, email, service category, and locations) and accepting these Terms of Use.

wed2b may update the Wedding Supplier Platform to reflect changes in its products, services, and business priorities.

By entering into this Agreement, the Supplier agrees to provide a website link via a widget or social media post before their business is published on wed2b’s website (see clause 11 for details).

Advertising on wed2b’s Supplier Directory is free. Should the pricing structure change, wed2b will contact the Supplier to discuss any charges or advertising opportunities.

• 4.1 The Agreement begins on the date the Supplier’s listing first appears on the Website (the “Start Date”), confirmed by an email from wed2b.
• 4.2 wed2b may terminate the Agreement at any time with two weeks’ prior written notice.
• 4.3 wed2b may terminate or suspend access without notice if:
  • (a) The Supplier’s conduct is deemed unacceptable;
  • (b) The Supplier breaches these Terms of Use;
  • (c) The Supplier violates applicable laws or regulations;
  • (d) The Supplier becomes insolvent.
• 4.4 The Supplier may terminate the Agreement by providing written notice within 7 working days after signing, in which case a full refund will be issued.

• 5.1 wed2b will make reasonable efforts to ensure the Platform is available 24/7 but does not guarantee uninterrupted access.
• 5.2 Access may be suspended for maintenance, repairs, or unforeseen circumstances.
• 5.3 wed2b will attempt periodic virus checks but cannot guarantee the Platform is bug- or virus-free.
• 5.4 Any provided user identification code or password must be kept confidential.
• 5.5 wed2b reserves the right to disable any credentials if the Supplier fails to comply with these Terms.
• 5.6 wed2b is not responsible for any decrease in the Supplier’s business or traffic resulting from Platform use.

• 6.1 The Supplier must not post or transmit any material that is threatening, defamatory, obscene, offensive, discriminatory, or technically harmful (including viruses or malware).
• 6.2 The Supplier must not misuse or copy the Platform, including hacking or unauthorized access attempts.
• 6.3 wed2b will cooperate with authorities or court orders to disclose identities of violators.
• 6.4 The Supplier must provide accurate, honest, and up-to-date details about their identity and services.
• 6.5 The Supplier must not mislead about the origin of information or conceal its source.

wed2b owns or licenses all intellectual property rights in the Wedding Supplier Platform, including content and elements of the Website.

The Supplier shall indemnify wed2b against all costs, expenses, damages, and losses arising from third-party claims related to defective goods or services supplied through the Platform.

• 9.1 Use of the Platform is at the Supplier’s own risk; wed2b will not be liable for any resulting loss.
• 9.2 wed2b’s liability is limited and excludes implied conditions, warranties, and representations.
• 9.3 wed2b is not liable for loss of profits, sales, business, revenue, data, or any indirect or consequential loss.
• 9.4 Subject to exceptions, wed2b’s total liability is limited to £500.

• 10.1 The Supplier grants wed2b a license to use, store, copy, and distribute any materials provided for advertising on the Platform.
• 10.2 The Supplier warrants ownership of materials and non-infringement of third-party rights.
• 10.3 The Supplier will indemnify wed2b against claims arising from use of their materials.
• 10.4 Personal information in Supplier materials will be handled per wed2b’s Privacy Policy.

• 11.1 The Supplier may link to wed2b’s website or social channels in a fair and legal manner without misrepresentation.
• 11.2 wed2b will provide a unique widget; if no website exists, a social media post confirming the listing is required.

wed2b may amend these Terms of Use at any time. Suppliers should review them periodically to ensure they understand the current terms.

• 13.1 This Agreement constitutes the entire understanding between the parties and supersedes prior agreements.
• 13.2 If any part is found unenforceable, the remainder stays in effect.
• 13.3 Waiver of a breach does not waive subsequent breaches.
• 13.4 No third party outside this Agreement may enforce its terms.
• 13.5 This Agreement does not create a partnership or agency relationship.
• 13.6 Governed by English and Welsh law; disputes resolved in the courts of England and Wales.

The winner will be selected randomly using a generator once the competition is closed. The winner will be notified via email by wed2b. A notification with the winner's name will also be posted on our Facebook and Instagram pages after the winner has been notified by email.

If the prize is a wedding dress, the winner may choose any dress from any wed2b store up to the value of £899 (€999), including all other designers stocked by wed2b. wed2b retains the right to disclose which prize the winner receives if multiple prizes are available in the competition. The competition prize will be stated in the advertised post for that specific competition. Prizes can only be claimed as per the entry submitted for that competition. Unless otherwise stated, prizes must be redeemed in-store.

Accessory giveaways include items from the AMIXI product range, such as hairpieces, veils, belts, and jackets. These do not include underskirts, gifting items, or wed2b storage products.

Wedding dress prizes are capped at a value of £899. If the winner selects a dress with a higher value, they will be required to pay the balance. If the dress chosen is below £899, the remaining value cannot be carried over to another product or dress and will be voided; no cash alternative is available. The prize giveaway covers wed2b products only and does not include service charges like priority ordering for bridesmaids, rush order fees, inter-store transfers, or postage charges. These services must be paid for at the time of ordering.

The winner may be asked to provide evidence of a qualifying purchase, either through a store receipt or an online order confirmation. The winner has 12 months from the date they are notified to claim their prize, unless otherwise stated in the competition post. Refunds for previous purchases made within the last 12 months may be claimed if specified in the competition details. If no such claim period is mentioned, prizes are for new orders only, and existing purchases are not eligible for a refund. The qualifying purchase period will be stated in the competition post, and the competition duration will run according to the timescales provided. wed2b reserves the right to cancel or terminate the competition early if necessary.

wed2b is not responsible for any technical faults that interrupt or prevent order placement within the qualifying time. Incomplete purchases due to technical issues will not be considered valid entries.

Refunds will only be processed to the original method of payment and will be handled through either in-store or online, depending on the competition prize. For online-only prizes, this will be specified in the competition post. Once the prize has been redeemed, no refunds or exchanges are available for any reason. There is no cash alternative to the prize, and it cannot be used in conjunction with any other wed2b offer.

The winner will be required to provide personal details, including their name, email address, phone number, and wedding date, for verification purposes. These details will be kept confidential and not shared with third parties. Full details of our privacy policy can be found here. If the winner refuses to provide this information, the prize will not be redeemable, and wed2b reserves the right to select a new winner or declare the competition void for that period.

The winner agrees that wed2b can use their name, town/city, and county of residence on the 'Winners' page on Facebook and the 'Our Brides' page on upbredome.com, as well as in other marketing activities deemed appropriate.

• Entrants must be 18 years or older and reside in the UK, Ireland, Belgium, Netherlands, or Germany.
• Only one entry per person per competition. Entrants may only win each competition once.
• wed2b employees are not eligible to win.
• The Director’s decision is final and unchallengeable. The Director can declare a competition void without providing a reason.

By entering the competition, the entrant agrees to the use of their image for marketing purposes. This includes being featured as a “Real Bride” on wed2b’s website and social media channels. This may involve showcasing selected wedding day photographs and interviews about the winner’s wedding experience with wed2b.

Our chatbot is here to provide helpful information, but it may not always be 100% accurate or up-to-date. While we do our best to make it useful, please don’t take its responses as official advice or offers (even if it suggests something unexpected, like free items!).

The chatbot’s responses shouldn’t be considered professional advice. If you need expert guidance on something important, we always recommend speaking to a qualified professional. For the most up-to-date information and advice about our products and services, we encourage you to speak with our bridal experts. wed2b and its affiliates aren’t responsible for any decisions made based on chatbot-generated content.

While we want you to have a great experience using the chatbot, wed2b, its team members, and affiliates aren’t liable for any issues that might arise from its use. This includes unexpected responses, errors, or any suggestions the chatbot may make (including those "wild" ones about freebies!).

By using the chatbot, you acknowledge that you’re responsible for any actions you take based on its responses. While we strive for accuracy, wed2b isn’t accountable for any errors or omissions in its content.

If any issues arise from your use of the chatbot, you agree to protect wed2b and its affiliates from any related claims, costs, or damages, including legal fees.

We may update these terms from time to time. If we do, we’ll post the changes, and by continuing to use the chatbot, you’re agreeing to the updated terms.

These terms follow UK law, and any disputes will be handled in UK courts.

By using the chatbot, you confirm that you’ve read, understood, and agreed to these terms.

To access certain services or features on this Site, you will need to register for an account. When registering, you are required to provide true, accurate, current, and complete information about yourself. If any of your registration details change, please notify us immediately at customercare@wed2b.com. We may also update registration requirements from time to time.

By registering, you can enjoy the following benefits through your wed2b account:

• Track your orders and view past purchases
• Build a customized Wish List and create personalized outfits to share with friends and family
• Select your Favourite Designers to share with our Bridal Experts in-store
• Save your address and card details for quicker future purchases
• Manage your account details, address book, and email preferences

To create an account, simply click SIGN IN on the navigation bar and select REGISTER NOW to fill in your details. The password you create should be unique and kept secure. If you suspect any breach of security or unauthorized use of your account, you must notify wed2b immediately.

If you experience any issues with your account or need help, please contact our Customer Care team. However, we can only communicate with the named account holder regarding any questions, changes, or cancellations related to an account.

If you forget your password, follow the FORGOTTEN PASSWORD instructions on the SIGN IN page. For security reasons, we cannot send your password via email.

Our website may contain links to third-party websites. These links are provided solely for your convenience. wed2b has no control over these external sites and is not responsible for their content or availability.

Purpose of this privacy notice
This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide when you sign up to our newsletter. It supplements any other privacy notice we may provide on specific occasions and is not intended to override them.

Controller – who we are
The data controller of our site (upbredome.com) is Wed2B of 6 Precedent Drive, Rooksley, Milton Keynes MK13 8PE. We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this notice. If you have any questions or wish to exercise your legal rights, please contact customercare@wed2b.com or write to The Data Protection Officer at the address above. You have the right to complain to the Information Commissioner’s Office (ICO) at any time, though we appreciate the opportunity to resolve your concerns first.

Changes to this notice
This version was last updated on 9th March 2021. Please keep us informed if your personal data changes during your relationship with us.

Third-party links
Our website may include links to third-party sites, plug-ins and applications. We do not control these and encourage you to read their privacy notices when you leave our site.

We may collect, use, store and transfer different kinds of personal data about you:

• Identity Data: first and last name
• Contact Data: delivery address, email, telephone numbers
• Financial Data: bank account and payment card details
• Technical Data: IP address, browser type/version, time zone, device details
• Transaction Data: payment details and purchase history
• Usage Data: how you use our website, products and services
• Marketing & Communications Data: your marketing preferences

We also use aggregated (anonymous) data for internal analysis. We do not collect any “special category” data (e.g. health, race, beliefs) or criminal offence data.

If you fail to provide data
Where we need data to perform a contract and you don’t provide it, we may be unable to fulfil that contract (e.g. answer an enquiry or deliver product) and will notify you if this is the case.

We collect data via:

Direct interactions: when you fill in forms, correspond with us, apply for products or services, enter competitions or request newsletters.

Automated technologies: as you browse, we use cookies and similar tech to gather technical data. See our cookie policy for details.

We only use your personal data when the law allows it, most commonly:

• To perform or enter into a contract with you
• For our legitimate interests, provided they don’t override your rights
• To comply with legal or regulatory obligations

We may also process your data based on consent—e.g., for third-party marketing by email or SMS (you can withdraw consent anytime).

Purposes & Legal Bases

Marketing
We use your data to form views on what may interest you (marketing). You’ll receive marketing from us if you’ve requested it and haven’t opted out. You can stop marketing at any time by contacting us.

Cookies
You can refuse cookies via your browser, but parts of the site may not function properly. Learn more.

Change of Purpose
We’ll only use your data for the reasons collected unless a compatible new purpose arises. Contact us for details.

We may share your data with:

• External third parties as defined in the Glossary
• Parties in a business sale, transfer, merger or acquisition

All our service partners must respect security and confidentiality and only process your data per our instructions.

We do not transfer your personal data outside the European Economic Area (EEA).

We have implemented appropriate measures to prevent your data from being lost, accessed, altered or disclosed without authorization. Access is limited to those with a business need, under confidentiality duties. We have procedures to handle any data breach and will notify you and regulators when required by law.

We retain your personal data only as long as necessary for the purposes collected, including legal, accounting, or reporting obligations. Retention periods depend on data type, sensitivity, risk, processing purposes, and legal requirements. You can request our full retention policy by contacting us.

You have rights under data protection law, including:

• Request access to your personal data
• Request correction
• Request erasure
• Object to processing
• Request restriction of processing
• Request data portability
• Withdraw consent

To exercise any right, contact us. We aim to respond within one month; if complex, we’ll keep you updated.

Legitimate Interest: Our business interest in providing services securely and efficiently, balanced against your rights.

Performance of Contract: Processing necessary to fulfill our agreement with you.

Legal Obligation: Processing required by law or regulation.

External Third Parties: E.g. HMRC, regulators and other UK authorities.

Due to the off-the-peg availability of Wed2b wedding dresses, we are unable to quote stock or guarantee availability in any store. Dress sizes are available from UK size 06-30, as dictated by style availability...

We offer our customers the opportunity to place a wedding dress on reserve for a short period of time (no longer than 14 days) only after a fitting in store...

Please note, the customer is solely responsible for the satisfaction of all Wed2b products thoroughly prior to purchase...

We may also refuse to process and therefore accept a transaction for any reason or refuse service to anyone at any time when the transaction or service does not comply with our business policy...

Prices are subject to change without notice via the website. Prices are inclusive of VAT (where applicable). Delivery costs will be charged in addition; such additional charges are clearly displayed where applicable and included in the 'Total Cost'...

Please consider that buying products over the Internet provides a different shopping experience to buying in‑store...

We may also refuse to process and therefore accept a transaction for any reason or refuse service to anyone at any time when the transaction or service does not comply with our business policy...

If you wish to cancel your order, please contact our Customer Care team...

All major credit and debit cards are accepted in Wed2b stores, excluding AMEX. Payment can be split between card, cash as required in one transaction, up to the full amount. Customer Orders including deposits, and Bridesmaids need to be processed separately to off the peg items.

As goods such as wedding dress, flower girl and Holy Communion dresses, accessories, and gifting are sold off the peg, and taken home that day, full payment is required at point of purchase. All credit and debit cards are subject to validation checks and authorisation by the card issuers. If the issuer of your payment card refuses to authorise payment, we reserve the right to not complete the sale.

Full Payment is also required for Customer Orders at time of ordering as part of our Infinite Bridesmaids dresses ordering contract. Further details can be found in the bridesmaids ordering section.

We also offer a secure Payment link for all Major Credit and Debit cards, which can be used should someone be paying for the goods who are not in store during time of purchase. For customer data protection, we are unable to take card details over the phone.

A secure link is triggered from the till to a chosen email address, the link has an expiry of 24hrs and can only be used once. Transactions using Pay Link cannot be part paid using another payment method, please ask store management for support during the sale if any questions. Multiple transactions can be created to allow part payment in store, and then via link as required for the value of goods.

Please note, Payment Links cannot be used for Customer Orders including Deposits and Bridesmaids orders as Terms and Conditions must be signed in store by payee.

We also offer a flexible payment option using Klarna Finance for UK stores only, European stores are not able to offer Klarna currently.

Spread the cost of your purchase into equal monthly payments with 21.9% interest, or Interest-free Pay in 3 may be offered (subject to Klarna approval).

No complex forms during the Klarna Account application - only 4 steps!

Credit decision made in real-time.

Once approved, you will start a Klarna Account and make payments as confirmed in the credit agreement.

No passwords to remember. You will be emailed monthly statements.

You’re in control. Better management of your finances to spend how and when you want.

Credit is offered subject to financial circumstances. You must be at least 18.

Wedding Dresses, Flower Girls, Accessories, Underskirts, Veils, and Storage items are available off the peg from a wed2b store and are taken home that same day, therefore are not subject to any delivery times.

In rare circumstances, an item may be ordered in from another store in the size needed. Delivery is offered at a charge of £25 for 3–5-day service, or £12.50 for up to 3 weeks delivery, in addition to full payment being made for the item(s) value. Flower Girl or Wedding Dresses may be transferred between stores to fulfill sizes required. All other items are available to purchase for home delivery via the website.

Our Bridal team will be in touch in the immediate days following the goods having arrived at the collection store via a courtesy phone call and an email. In the event of a transfer between stores, our Exchange period of 14 days will begin on the date the customer collects the goods from the collection store.

Made to order items that form part of Customer Orders, such as bridesmaids’ dresses from the Infinite collection, are subject to an external supplier's lead time. Our standard delivery option is 14 weeks from the date of order. We also offer express delivery in 8 weeks for a Rush Order charge of £20 per dress for our Bridesmaids dresses.

Please note, our Irish and European stores are subject to an additional 2 weeks to lead times quoted above due to shipping.

Our Bridal team will be in touch in the immediate days following Bridesmaids dresses arriving at the store via courtesy phone call and an email. Please note, we are unable to store any goods for more than 30 days if not collected from the store. Further details can be found in the Bridesmaids Customer Order section.

Flower Girls, Accessories, Underskirts, Veils, and Gifting items are available to purchase via the website at wed2b.com. Delivery to Mainland UK is offered on a full trackable Next Day service, using a nominated courier for £4.99.

Orders received before 12pm are processed and dispatched on a Next Day service, and orders received after this time will be sent the following working day. Orders for website home delivery are not dispatched over the weekend when our warehouse is closed.

Once dispatched, a system-triggered email with tracking will be sent to the email details captured during checkout. On the day of delivery, the courier should provide a delivery window via the trackable link. We are unable to offer delivery outside of Mainland UK currently. Please note, our nominated courier can leave your package(s) outside the premise of the shipping address provided by you without obtaining a signature for proof of delivery; a photograph and coordinates of the parcel drop-off are provided to the customer and wed2b as the merchant from the courier. In-flight shipment preferences can be updated from the trackable link by the customer, nominating a safe place or alternative delivery address. Our Customer Care team is available if you need support on a missing or delayed parcel.

If delivery is delayed by any event outside of our control, we will contact you as soon as possible to let you know and we will take steps to minimize the effect of the delay. Provided we do this, we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to cancel your order and we will give you a refund for any goods you have paid for but not received.

We also offer Bridesmaids dresses via a Click and Collect service online. Simply add the size, color, and style to the basket and complete checkout choosing a collection store. We strongly recommend only placing an online order once samples have been fitted and tried on in-store, as Bridesmaids dresses are non-refundable due to the made-to-order offering. Standard delivery is 14 weeks, and a rush order delivery of 8 weeks is available to add onto the order at checkout for an extra £20 per Bridesmaids dress. Further details can be found in the Bridesmaids Orders section.

Purpose of this privacy notice
This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide when you sign up to our newsletter. It supplements any other privacy notice we may provide on specific occasions and is not intended to override them.

Controller – who we are
The data controller of our site (upbredome.com) is Wed2B of 6 Precedent Drive, Rooksley, Milton Keynes MK13 8PE. We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this notice. If you have any questions or wish to exercise your legal rights, please contact customercare@wed2b.com or write to The Data Protection Officer at the address above. You have the right to complain to the Information Commissioner’s Office (ICO) at any time, though we appreciate the opportunity to resolve your concerns first.

Changes to this notice
This version was last updated on 9th March 2021. Please keep us informed if your personal data changes during your relationship with us.

Third-party links
Our website may include links to third-party sites, plug-ins and applications. We do not control these and encourage you to read their privacy notices when you leave our site.

We may collect, use, store and transfer different kinds of personal data about you:

• Identity Data: first and last name
• Contact Data: delivery address, email, telephone numbers
• Financial Data: bank account and payment card details
• Technical Data: IP address, browser type/version, time zone, device details
• Transaction Data: payment details and purchase history
• Usage Data: how you use our website, products and services
• Marketing & Communications Data: your marketing preferences

We also use aggregated (anonymous) data for internal analysis. We do not collect any “special category” data (e.g. health, race, beliefs) or criminal offence data.

If you fail to provide data
Where we need data to perform a contract and you don’t provide it, we may be unable to fulfil that contract (e.g. answer an enquiry or deliver product) and will notify you if this is the case.

We collect data via:

Direct interactions: when you fill in forms, correspond with us, apply for products or services, enter competitions or request newsletters.

Automated technologies: as you browse, we use cookies and similar tech to gather technical data. See our cookie policy for details.

We only use your personal data when the law allows it, most commonly:

• To perform or enter into a contract with you
• For our legitimate interests, provided they don’t override your rights
• To comply with legal or regulatory obligations

We may also process your data based on consent—e.g., for third-party marketing by email or SMS (you can withdraw consent anytime).

Purposes & Legal Bases

Marketing
We use your data to form views on what may interest you (marketing). You’ll receive marketing from us if you’ve requested it and haven’t opted out. You can stop marketing at any time by contacting us.

Cookies
You can refuse cookies via your browser, but parts of the site may not function properly. Learn more.

Change of Purpose
We’ll only use your data for the reasons collected unless a compatible new purpose arises. Contact us for details.

We may share your data with:

• External third parties as defined in the Glossary
• Parties in a business sale, transfer, merger or acquisition

All our service partners must respect security and confidentiality and only process your data per our instructions.

We do not transfer your personal data outside the European Economic Area (EEA).

We have implemented appropriate measures to prevent your data from being lost, accessed, altered or disclosed without authorization. Access is limited to those with a business need, under confidentiality duties. We have procedures to handle any data breach and will notify you and regulators when required by law.

We retain your personal data only as long as necessary for the purposes collected, including legal, accounting, or reporting obligations. Retention periods depend on data type, sensitivity, risk, processing purposes, and legal requirements. You can request our full retention policy by contacting us.

You have rights under data protection law, including:

• Request access to your personal data
• Request correction
• Request erasure
• Object to processing
• Request restriction of processing
• Request data portability
• Withdraw consent

To exercise any right, contact us. We aim to respond within one month; if complex, we’ll keep you updated.

Legitimate Interest: Our business interest in providing services securely and efficiently, balanced against your rights.

Performance of Contract: Processing necessary to fulfill our agreement with you.

Legal Obligation: Processing required by law or regulation.

External Third Parties: E.g. HMRC, regulators and other UK authorities.

We want you to feel relaxed and excited when you visit, so there are no restrictive appointment times. Our walk-in service means you can visit whenever it suits you.

We suggest you allow at least 2 to 3 hours for your visit, to ensure you enjoy your time with us. A typical fitting with one of our Bridal Experts can take between 45 mins to 1.5 hours. Weekends can be our busiest time in store, so if you would prefer a quieter visit we recommend coming mid-week.You can find out more what to expect in store here.

As the UK’s largest bridal retailer, we have stores across the country stocked with 100s of designer wedding dresses, all priced at £599 to £899. Find your local wed2b’s opening hours and parking details here.

There’s no obligation to buy your dress on the first visit. However, if you have seen something from our collection which you've fallen in love with, due to the limited-edition nature of our dresses we recommend visiting us sooner rather than later, so you don't miss out.

If you do find ‘The One’, then you can pay and take it away with you the same day. We are unable to ensure future availability of styles, and so would recommend purchasing on the day of visit to avoid disappointment.

We want you to have an amazing time while you’re visiting wed2b, and we pride ourselves on offering a range of stunning bridal gowns at an affordable price, but without compromising on quality or service.

Whether your look is classic, romantic or glamorous, one of our 5 exclusive bridal brands will have something to suit. Our highly trained Bridal Experts are also on hand to help you find ‘The One’. With new wedding dresses arriving weekly, we promise you won’t struggle to find the perfect shape, style and size for you.

When you arrive, our Bridal Experts will take a few details from you and find out all about your wedding plans and your dream bridal look. Then it’s time to check out the dresses!

A Bridal Expert will be with you in the fitting room to help you in and out of the dresses and answer any questions on fit, fabrics or styling. They will also make accessory suggestions and help you mix and match underskirts, veils, jackets, tiaras and more, to create your complete look.

If we are busy when you arrive, we’ll keep you updated about the wait time. We have a large comfortable seating area, and you’re welcome to browse the rails and choose styles while you’re waiting.

If you wish to avoid busier periods, we do recommend visiting us on weekdays, and at 10am when the stores open. Weekends can be busier, and sometimes there may be a couple of hours wait at peak times. Our stores are open for late nights on Thursdays to ensure we can see all brides comfortably and quickly.

At wed2b we’re very proud of our customer feedback and our 4.92/5* Customer Service score. You can read more about other brides’ experiences here.

We understand what a special time this is for our brides, so you’re more than welcome to bring along your loved ones to share the experience with you. Our stores have plenty of comfortable seating, so your bridal party can join in. Please note, we are unable to allow male entourage into the fitting area during busy periods, to respect the privacy of other brides.

We also offer our Infinite Bridesmaids’ collection and adorable flower girl dresses for your mini maids. These are available to browse when you pop into store.