Wedding Dresses

We believe every bride deserves to feel beautiful on her wedding day, regardless of budget, without compromising on quality. Our dresses collection is priced from £599 and under (excluding Platinum Edition). Our Platinum range is priced up to £899 with each style produced in extremely limited numbers, this range is the ultimate in opulence and luxury.

We always recommend a visit to one of our stores however far away the big day may be! Our bridal gowns are available off the peg with no lengthy ordering time so you could take home your dream dress the same day! Our bridal experts will be delighted to showcase our collection to you, with their knowledge of bridal dress shapes and fabrics it's an opportunity to start to picture yourself as a bride on her wedding day.

Our Bridal Experts are here to help, they will happily guide you on shape, style, fabric and detail to ensure you find the dress of your dreams! You can pop in - no appointment needed and try on as many others as you like to be sure you have found the one!

Our expert team will be able to guide you on any alterations a dress may need to ensure a perfect fit. We can also give you a list of recommended experienced seamstresses- who can support you as you look to customise your dress once you leave the store. Our friendly Customer Care Team can email you a copy of the seamstress list for your local area, please don't hesitate to pop us an email customercare@wed2b.com and we will be in touch!

There are many reasons why white is a favoured colour to wear on a bride's wedding day. It gained popularity following Queen Victoria's wedding to Prince Albert in 1840, she wore a bridal gown trimmed with Honiton lace, which led way to a trend of brides favouring decorative detailing on their bridal gowns. Most bridal collections seen on the catwalk and in magazines today are designed in a delicate Ivory tone as it compliments the skin tone. Our bridal gowns designed by our in-house accredited team are available in Ivory, Blush, Oyster or Champagne with many fabrics and styles to choose from!

A good fitting and supportive bra is essential, ideally it's best to wear a strapless bra on your visit to store, which will give you versatility to try on different styles and necklines. For the big day, we recommend wearing underwear to match your skin tone and an underskirt to help the dress hold it's shape and ensure it looks stunning for your photographer to capture!

We know how important it is to have those special people with you as you make a decision on the dress you will wear for your wedding day! Usually we are able to welcome as many guests to store as you would like to join in on this memorable experience. Our stores will be following the social distancing government guidance given at time of your visit, and therefore this may affect your planned entourage number. Please do call our Customer Care team on 0333 123 7494 to confirm before your visit and we would be delighted to advise.

At WED2B you are more than welcome to visit our stores at your convenience - no appointment needed! All our stores and their opening times can be seen online at upbredome.com/bridal-shops and our Customer Care team are available on 0333 123 7494, 7 days a week to answer any questions you may have. The safety of our brides, their entourage and our store colleagues is very important to us - so we will follow the local government guidance given at the time. This may affect your visit, so please do contact our friendly Customer Care team for the current guidelines.

Off the Peg means you can take your dream dress home that same day, there is no lengthy ordering times! You can see the exact fit of your dress while with us. Sometimes customisation may be required to ensure the straps and length are perfect for you, but we can provide you with a list of experienced local seamstresses who will be able to help. Our store team can package your dress to ensure it is safe as you travel to your seamstress.